The Monte Carlo Hotel

14034876_785478968259587_1034924932824746444_nThe Monte Carlo opened to the public on June 21, 1996, at 12:01 a.m., following invitation-only VIP pre-opening celebration the prior day, including a fireworks show.The hotel seeks to provide an “unpretentiously luxurious” experience.
As of 2009, the Monte Carlo print advertising campaign features humorously misspelled French words (“tray sheek”) coupled with glamorous images. The campaign’s tagline is “Unpretentiously luxurious”.


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